January 24, 2020

We’ve had the pleasure of spending the past several days at the NGCOA Golf Business Conference and the PGA Merchandise Show. These events really get us excited for the direction that the industry is taking, and it’s always a treat to be featured as a speaker—thank you...

January 17, 2020

This is the second part of our two part celebration of 20 years of RCS. To read part one, click here.

2020 brings extra celebration and reflection as this year marks the 20th anniversary of RCS! Last week, we introduced you to a few ways the world, and in turn, RCS has...

January 11, 2020

Happy New Year from all of us at RCS! A new year brings much opportunity to reflect and remember how far we’ve come, celebrating wins, learning from mistakes and planning our next big thing! 2020 brings extra celebration and reflection as this year marks the 20th anniv...

December 26, 2019

The countdown is on! The new decade dawns in just five days and while some may still be luxuriating in holiday stretchy pants, RCS is putting a bow on the year that was 2019 and gazing out at the horizon to see what new food and dining trends are set to emerge in 2020....

December 19, 2019

To our friends in the hospitality industry, ‘tis the season to be at the top of your game delivering amazing experiences to your customers as they partake in merriment this holiday season. It’s also a time when we are asked to attend company parties, friends’ holiday e...

December 13, 2019

The struggle to hire and maintain top-level talent is an industry-wide concern—low unemployment and high turnover is leading to positions going unfilled and managers struggling to accomplish more with less—all while keeping the talent they have and recruiting to fill p...

December 6, 2019

The end of the year is a time where many find themselves taking a minute for self-reflection on their personal and professional lives: what has gone well, what hasn’t, and what can be improved upon for the upcoming year. But this upcoming new year is a biggie: it’s not...

November 30, 2019

Happy Small Business Saturday! From all of us at RCS, we hope you had a happy and heartwarming Thanksgiving. The core focus of Small Business Saturday is to shop locally and support the small businesses in your community-- the RCS team is proud to be both a small busin...

November 29, 2019

Stuck in professional doldrums or disengagement, time comes when chefs may find themselves at the end of their culinary tether, searching for new opportunities and inspiration. If ambition and motivation have receded in a current situation and personal and vocational g...

November 22, 2019

Many clubs evaluate their strategic objectives each year. Personally, we often think of the upcoming New Year as a time to set resolutions and treat them as personal strategic plans. According to US News and World Report, a disappointing 80% of New Year’s Resolutions f...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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