December 13, 2019

The struggle to hire and maintain top-level talent is an industry-wide concern—low unemployment and high turnover is leading to positions going unfilled and managers struggling to accomplish more with less—all while keeping the talent they have and recruiting to fill p...

September 13, 2019

Earlier this year, we honored Mother’s Day by highlighting “mom-isms” that can be applied to your professional life in the form of management advice. One “mom-ism” we neglected to mention is the importance of a thank you note. While predominantly used as a method of ex...

August 2, 2019

Recently, Club and Resort Business published an article in which a club in Pennsylvania hired, and then fired a bookkeeper for embezzlement; only to find out that she had six months remaining of a seven-year probation for embezzling from a previous employer. You may be...

June 7, 2019

Graduations season brings many speeches.  Most will focus on the fact that graduates have their whole life ahead of them and can accomplish whatever they set their minds to, with hard work and dedication. 

I had the pleasure of attending my nephew’s high school gra...

May 3, 2019

Running a private club in this competitive environment seems to be increasingly difficult. Quality employees are more difficult to locate, hire and retain. Member preferences seem to change at a moment’s notice. Costs are ever-increasing. Surely, we can count on t...

April 5, 2019

"We cannot solve our problems with the same thinking

that we used when we created them.”

-Albert Einstein

RCS attended the Golf Inc. Innovation Day earlier this week, where the best and brightest attended bringing with them new ideas and predictions for the future of the...

March 1, 2019

“We don't need a recruiter, we have a Director of Human Resources….”

In our travels, we frequently hear that refrain. While the two positions are complementary, they are not the same. Most private clubs have one person who is “responsible” for human resources; meaning t...

January 4, 2019

As the new year is upon us and many look to make resolutions for the coming year, I recommend instituting, or improving a Department Head Retreat. RCS Hospitality Group recently hosted a webinar on the importance and value associated with creating a strong governance c...

November 23, 2018

How will automation affect the private club world? ​ 

A constant conversation with board members and management staff at all levels is the challenge of providing consistent levels of service in an increasingly difficult employment environment. There is much discuss...

October 12, 2018

It seems the hot topic for the past few years is how to attract Millennials to the private club. I contend this is a smoke screen to a much deeper, more pressing issue that is threatening many member equity clubs – poorly run clubs due to member interference in the dai...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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Private Club Advisor
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