July 19, 2019

Recently I spoke to a general manager, who expressed interest in taking his club’s training experience to the next level. Since I am intimately involved in the perfect solution for this challenge, I suggested virtual training as a solution. The general manager’s respon...

February 1, 2019

There’s been a lot of talk around the proverbial “RCS Watercooler” about up and coming trends, and how we can help our customers make 2019 their best year yet. One thing that we keep coming back to is the fact that the best investment a business can make is in their hu...

November 16, 2018

Your club has history. A lot of history. And while you want to pay tribute to the rich past, as the operator you are also looking to remain relevant in a very modern, fast-paced world. Sound familiar? If you know your "brand" needs a facelift, be sure to look beyond ju...

October 5, 2018

A member gets in another member’s face on the first tee and starts yelling expletives, irritated over who has priority on the tee. Fellow members and guests witness the incident and report it to the pro shop, but nothing is done to admonish the members outrageous behav...

September 7, 2018


Inc Magazine recently featured a story in which a pilot for Southwest Airlines held a departing flight for 12 minutes in order to ensure a passenger was able to make the flight. The passenger, was en route to grieve with his family as they prepared to take his two-yea...

August 10, 2018

Where to start when everything seems like a top priority

I recently had a long conversation with a manager who was feeling “totally overwhelmed”. She had several deadlines looming, stress with co-workers, and felt like she couldn’t even think straight she was so stresse...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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Hospitality Training Online
"In this age of virtual worlds, RCSU is ahead of the game." 
Michael Fay, CCM, CCE
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“The RCSU webinars are exceptional sources for actionable and helpful information! I refer to them as “power hours” because they are jam-packed with great content and full of energy and passion for the industry."
Jackie Carpenter, CCM
Private Club Advisor
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