February 14, 2020

This article first appeared in the Jan/Feb 2019 issue of BoardRoom Magazine

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard

Our world has seen unprecedented dis...

January 24, 2020

We’ve had the pleasure of spending the past several days at the NGCOA Golf Business Conference and the PGA Merchandise Show. These events really get us excited for the direction that the industry is taking, and it’s always a treat to be featured as a speaker—thank you...

January 17, 2020

This is the second part of our two part celebration of 20 years of RCS. To read part one, click here.

2020 brings extra celebration and reflection as this year marks the 20th anniversary of RCS! Last week, we introduced you to a few ways the world, and in turn, RCS has...

January 11, 2020

Happy New Year from all of us at RCS! A new year brings much opportunity to reflect and remember how far we’ve come, celebrating wins, learning from mistakes and planning our next big thing! 2020 brings extra celebration and reflection as this year marks the 20th anniv...

December 19, 2019

To our friends in the hospitality industry, ‘tis the season to be at the top of your game delivering amazing experiences to your customers as they partake in merriment this holiday season. It’s also a time when we are asked to attend company parties, friends’ holiday e...

December 6, 2019

The end of the year is a time where many find themselves taking a minute for self-reflection on their personal and professional lives: what has gone well, what hasn’t, and what can be improved upon for the upcoming year. But this upcoming new year is a biggie: it’s not...

November 22, 2019

Many clubs evaluate their strategic objectives each year. Personally, we often think of the upcoming New Year as a time to set resolutions and treat them as personal strategic plans. According to US News and World Report, a disappointing 80% of New Year’s Resolutions f...

November 15, 2019

Business owners know that nothing beats customer loyalty. Loyalty is what keeps people coming back for more and telling their friends about your business. Studies show that the average business loses 10-25% of its customers each year, and in some industries this number...

November 8, 2019

This article first appeared in the March 2019 issue of BoardRoom Magazine

Research shows that 60-90% of strategic plans fail. Developing a strategic plan takes discipline, brutal honesty, and requires foresight with trends, the economy, and society. Consider, for exampl...

November 1, 2019

In case you missed our BIG announcement this morning, just in time for the holidays, we are giving away an iPad to one RSCU subscriber; either a new subscriber, or a subscriber who renews for the 2020 year by December 15th.  How you choose to use this iPad is completel...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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