A Service “Blueprint” Helps Build a Great Member Experience
Here’s a familiar sight at every golf club: Long-time members arrive, eager for a relaxing day on the course. Their tee time comes up, and after stopping in the golf shop for their cart reservation, they go out to the first tee to begin their round. They’re cheerfully greeted (by name!) by the staff, led to their cart, which is clean and charged and ready to go, and a great day of golfing begins. It’s precisely this seamless scenario that led them to join this club in the fir
Is the Design of Your Club Costing You?
The past two weeks I have been writing about the need to involve operations in the operational planning stage of a renovation, in Part 1 and Part 2 of the "The Importance of Strategic Architectural Design in Club Operations" series. If you haven't given those a read yet, I encourage you to do so! Today I'd like to take a quick look at what involving operations in the planning stage of a renovation means for your numbers, so you can really understand what poor design could be
The Importance of Strategic Architectural Design in Club Operations: Part 1
STRATEGY MUST INVOLVE OPERATIONS. I wish I could poll chefs, servers, bartenders, and managers working in facilities that weren’t designed with daily operations in mind. Or controllers and finance committee members who fret about the labor cost of their club every time there is an outdoor event or large influx of members in for dinner. Or a strategic planning or house committee who is trying to understand why the members continue to talk about dissatisfaction with speed of se
