Are You Working on Your Brand?
Graduations season brings many speeches. Most will focus on the fact that graduates have their whole life ahead of them and can accomplish whatever they set their minds to, with hard work and dedication. I had the pleasure of attending my nephew’s high school graduation and while many speeches touched on the expected subject matter, the speech that I found most inspiring was the one delivered by my nephew’s school superintendent, who took a slightly different tact in his spe
Your Website is Not Your “Brand”
Your club has history. A lot of history. And while you want to pay tribute to the rich past, as the operator you are also looking to remain relevant in a very modern, fast-paced world. Sound familiar? If you know your "brand" needs a facelift, be sure to look beyond just your website in doing so. A website is a powerful and important interactive feature for your members and potential members, but a club’s brand is communicated in all facets of the business, not just your onli
How Professional Photography Can Serve Your Club
These are all good reasons to consider having new golf course photography done, but like any other element of your marketing communications
Should You Send Your (Sacred) Cows to Pasture?
An earlier version of this article was originally published in BoardRoom Magazine in 2014. Author Marc Goben, in his book Brandjam, makes a case for emotional branding suggesting that brands today must shift from communications and commodities to emotion and inspiration. If we want to touch people on an emotional level we must find ways to reach people individually to fulfill their emotional needs. Happy club members will continue to patronize where they feel welcome, comfort
