Are You Working on Your Brand?
Graduations season brings many speeches. Most will focus on the fact that graduates have their whole life ahead of them and can...
Breaking down Departmental Silos within your Club
As the new year is upon us and many look to make resolutions for the coming year, I recommend instituting, or improving a Department Head...
Employee Training & Retention Trend Report: Part 2
Editor's Note: This is part two of a two-part series authored by RCS owner & president Whitney Reid Pennell for 2018, intended to help...
Employee Training & Retention Trend Report: Part 1
If you're in the hospitality business, you probably already know that the food and beverage industry has the highest turnover rate of an
How Professional Photography Can Serve Your Club
These are all good reasons to consider having new golf course photography done, but like any other element of your marketing communications
Should You Send Your (Sacred) Cows to Pasture?
An earlier version of this article was originally published in BoardRoom Magazine in 2014. Author Marc Goben, in his book Brandjam, makes...
A Service “Blueprint” Helps Build a Great Member Experience
Here’s a familiar sight at every golf club: Long-time members arrive, eager for a relaxing day on the course. Their tee time comes up,...
Five Steps to Reaping Rewards of a Strong Service Culture
“If you don’t get culture right, nothing else matters.” John Taft, CEO, RBC Wealth Management The word “culture” has many meanings. For...
Is the Design of Your Club Costing You?
The past two weeks I have been writing about the need to involve operations in the operational planning stage of a renovation, in Part 1...
Engaging with Adult Learners
As a manager, training is an inescapable part of your responsibilities, and unlike teaching wherein your audience is usually children...
