
Pardon the Disruption
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein “Disruptive innovation” has been a buzz phrase in several industries: hotels (AirBnB), transportation (Uber), food service (Blue Apron), retail (Amazon Prime), Technology (Waze), Entertainment (Netflix), office space (WeWork) and even airlines (Wheels Up)…to name a few. In the golf industry, there are also disruptors like TopGolf. Yet, when we think about our club members we

Provisions: Hooray for Holidays!
Who knew that January 26th was National Peanut Brittle Day? Well according to Foodimentary™, the website that recognizes and celebrates food holidays 365 days a year, today is the day to get your sweet nutty on. In celebration of this one day of the year where it’s perfectly fine to go a little nuts, here are a few snappy facts from the peanut gallery at Foodimentary: “Brittle”, a flat hardened sugar candy, is thought to be one of the first candies ever made. Peanut brittle m

Is Your Website Doing Its Job?
Is Your Website Doing Its Job? If not, it might be time for your annual website audit! The role of a website in a club's overall marketing strategy is so important, now more so than ever--and yet it is often one piece of the marketing puzzle that is not utilized to its fullest potential. In the past, building a website for a company was something you accomplished as a project, and when it was done, the task was over. The site was then often left out in cyberspace to stand on