
Should You Send Your (Sacred) Cows to Pasture?
An earlier version of this article was originally published in BoardRoom Magazine in 2014. Author Marc Goben, in his book Brandjam, makes a case for emotional branding suggesting that brands today must shift from communications and commodities to emotion and inspiration. If we want to touch people on an emotional level we must find ways to reach people individually to fulfill their emotional needs. Happy club members will continue to patronize where they feel welcome, comfort