

Pardon the Disruption
“We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein “Disruptive innovation” has been a buzz phrase in several industries: hotels (AirBnB), transportation (Uber), food service (Blue Apron), retail (Amazon Prime), Technology (Waze), Entertainment (Netflix), office space (WeWork) and even airlines (Wheels Up)…to name a few. In the golf industry, there are also disruptors like TopGolf. Yet, when we think about our club members we


Provisions: Twist My Arm. Please.
There is a classic joke that goes something like this: A man walks into a doctor’s office and says, “Doc, it hurts when I do this…” and proceeds to extend his arm and bend it at the elbow. The doctor replies, “Well, stop doing that!” This advice could be considered kind of silly. The man needs to be able to bend his arm at the elbow. After all, that’s the whole idea behind humans being equipped with elbows in the first place. What really needs to happen is for the health pro