November 29, 2019

Stuck in professional doldrums or disengagement, time comes when chefs may find themselves at the end of their culinary tether, searching for new opportunities and inspiration. If ambition and motivation have receded in a current situation and personal and vocational g...

November 22, 2019

Many clubs evaluate their strategic objectives each year. Personally, we often think of the upcoming New Year as a time to set resolutions and treat them as personal strategic plans. According to US News and World Report, a disappointing 80% of New Year’s Resolutions f...

November 15, 2019

Business owners know that nothing beats customer loyalty. Loyalty is what keeps people coming back for more and telling their friends about your business. Studies show that the average business loses 10-25% of its customers each year, and in some industries this number...

November 8, 2019

This article first appeared in the March 2019 issue of BoardRoom Magazine

Research shows that 60-90% of strategic plans fail. Developing a strategic plan takes discipline, brutal honesty, and requires foresight with trends, the economy, and society. Consider, for exampl...

November 1, 2019

In case you missed our BIG announcement this morning, just in time for the holidays, we are giving away an iPad to one RSCU subscriber; either a new subscriber, or a subscriber who renews for the 2020 year by December 15th.  How you choose to use this iPad is completel...

October 25, 2019

"Food allergies are a potentially fatal medical condition that results in more than 200,000 emergency room visits a year." 

-Centers for Disease Control

Given that statistic it might be surprising to learn that there is no national standardized approach or training requi...

October 23, 2019

CHARLESTON, S.C. (October 23, 2019) – The National Golf Course Owners Association (NGCOA) and RCSU (RCSUniversity), the virtual training division of RCS Hospitality Group (RCS), will provide NGCOA members with curated hospitality training resources to elevate their bra...

October 18, 2019

There are few sports quite like baseball—nearly everyone you meet has some sort of baseball memory; even if you are not a fan, chances are you have attended at least one baseball game in your life. Baseball teaches us to root for the underdog, believe in superstitions...

October 4, 2019

It’s finally fall, and football season is in full swing. Whether the team you root for plays on Saturday, Sunday, or at the local high school, there is no denying how much hard work the players put in day in and day out to help achieve their goal of victory each week....

September 27, 2019

Everyone knows it’s there--somewhere. In the walk in. On the top-left shelf, or right, maybe midway above the milk and cheese, it’s always there: THE TRAY. Either a full or half-sized sheet pan, maybe even a couple of two-inch hotel pans, THE TRAY is where the dribs an...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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