October 4, 2019

It’s finally fall, and football season is in full swing. Whether the team you root for plays on Saturday, Sunday, or at the local high school, there is no denying how much hard work the players put in day in and day out to help achieve their goal of victory each week....

September 27, 2019

Everyone knows it’s there--somewhere. In the walk in. On the top-left shelf, or right, maybe midway above the milk and cheese, it’s always there: THE TRAY. Either a full or half-sized sheet pan, maybe even a couple of two-inch hotel pans, THE TRAY is where the dribs an...

September 20, 2019

This article first appeared in the March 2016 issue of BoardRoom Magazine

Arnold Palmer once said, “Golf is deceptively simple, endlessly complicated.” I would like to borrow the sentiment for service. Creating WOW service is deceptively simple, yet endlessly complicate...

September 13, 2019

Earlier this year, we honored Mother’s Day by highlighting “mom-isms” that can be applied to your professional life in the form of management advice. One “mom-ism” we neglected to mention is the importance of a thank you note. While predominantly used as a method of ex...

September 6, 2019

Earlier this year, as a part of the World Economic Forum Annual Meeting; the organization issued an article that boldly stated “ The shift to an experience economy has the power not only to change how we spend our time and money, but also to promote inclusion and democ...

August 30, 2019

In the busy, demanding world of a club chef, his or her interaction with house committees, food and beverage committees and even members in general can, in some instances, create great anxiety and even resentment. Some culinarians might be indignant or annoyed about su...

August 23, 2019

It’s no secret that the traditional private club model is changing and while change may feel a bit scary (Look how far this club in Europe is going),the only constant in this world is change and without it, there is no moving forward. Global club trends and consumer ex...

August 16, 2019

Recently, I traveled to Charlotte to assist a club with interviews for a position we were working to help them fill. The trip began with all the trappings of what makes travel for work enjoyable—staying at my new favorite hotel brand, AC Hotel, with beautiful views of...

August 9, 2019

This article originally ran in BoardRoom Magazine in the May/June 2019 edition. to subscribe, click here

We are sharing this story in anticipation of RCS Intern, Ben Granish's final summer webinar, The Best Practices for Communicating and Collaborating with Millennials...

August 2, 2019

Recently, Club and Resort Business published an article in which a club in Pennsylvania hired, and then fired a bookkeeper for embezzlement; only to find out that she had six months remaining of a seven-year probation for embezzling from a previous employer. You may be...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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