February 14, 2020

This article first appeared in the Jan/Feb 2019 issue of BoardRoom Magazine

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard

Our world has seen unprecedented dis...

November 8, 2019

This article first appeared in the March 2019 issue of BoardRoom Magazine

Research shows that 60-90% of strategic plans fail. Developing a strategic plan takes discipline, brutal honesty, and requires foresight with trends, the economy, and society. Consider, for exampl...

September 20, 2019

This article first appeared in the March 2016 issue of BoardRoom Magazine

Arnold Palmer once said, “Golf is deceptively simple, endlessly complicated.” I would like to borrow the sentiment for service. Creating WOW service is deceptively simple, yet endlessly complicate...

December 14, 2018

The RCS Hospitality Group is delighted to announce that for the third year in a row we have been named BoardRoom Magazine 'Excellence in Achievement' Award winners! This year we have been recognized in the categories of "Staff Training Company" "Consulting Company", an...

April 20, 2018

“We cannot solve our problems with the same thinking

we used when we created them.”

– Albert Einstein

“Disruptive innovation” has been a buzz phrase in several industries: hotels (AirBnB), transportation (Uber), food service (Blue Apron), retail (Amazon Prime), Technolo...

December 2, 2017

...we've been busy collecting hardware! 

The RCS Team is delighted to announce that we have again been named BoardRoom Magazine 'Excellence in Achievement' Award winners! This year we have been honored in the categories of "Staff Training Company" and "Consulting Compan...

September 8, 2017

An earlier version of this article was originally published in BoardRoom Magazine in 2014.

Author Marc Goben, in his book Brandjam, makes a case for emotional branding suggesting that brands today must shift from communications and commodities to emotion and inspiration...

September 1, 2017

This article originally appeared in BoardRoom Magazine, July/August 2017. If you didn't receive your copy, you can subscribe here.

When you want to bake a cake, do you follow a recipe?

The answer is likely “yes” unless you are an experienced chef or baker. Recipes help...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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