January 24, 2020

We’ve had the pleasure of spending the past several days at the NGCOA Golf Business Conference and the PGA Merchandise Show. These events really get us excited for the direction that the industry is taking, and it’s always a treat to be featured as a speaker—thank you...

November 15, 2019

Business owners know that nothing beats customer loyalty. Loyalty is what keeps people coming back for more and telling their friends about your business. Studies show that the average business loses 10-25% of its customers each year, and in some industries this number...

September 13, 2019

Earlier this year, we honored Mother’s Day by highlighting “mom-isms” that can be applied to your professional life in the form of management advice. One “mom-ism” we neglected to mention is the importance of a thank you note. While predominantly used as a method of ex...

July 19, 2019

Recently I spoke to a general manager, who expressed interest in taking his club’s training experience to the next level. Since I am intimately involved in the perfect solution for this challenge, I suggested virtual training as a solution. The general manager’s respon...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

The nationally renowned full-day staff service training to boost your food and beverage operations

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Jackie Carpenter, CCM
Private Club Advisor
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