January 24, 2020

We’ve had the pleasure of spending the past several days at the NGCOA Golf Business Conference and the PGA Merchandise Show. These events really get us excited for the direction that the industry is taking, and it’s always a treat to be featured as a speaker—thank you...

January 11, 2020

Happy New Year from all of us at RCS! A new year brings much opportunity to reflect and remember how far we’ve come, celebrating wins, learning from mistakes and planning our next big thing! 2020 brings extra celebration and reflection as this year marks the 20th anniv...

October 23, 2019

CHARLESTON, S.C. (October 23, 2019) – The National Golf Course Owners Association (NGCOA) and RCSU (RCSUniversity), the virtual training division of RCS Hospitality Group (RCS), will provide NGCOA members with curated hospitality training resources to elevate their bra...

January 18, 2019

Health and Wellness continues to be the #1 trend in private clubs. It is often the topic of most relevance for prospective members and is a driver for member retention.

Last week we discussed integrating 2019’s wellness trends into your club. This week we are taking a l...

August 11, 2017

Is Your Website Doing Its Job?

If not, it might be time for your annual website audit!

The role of a website in a club's overall marketing strategy is so important, now more so than ever--and yet it is often one piece of the marketing puzzle that is not utilized to its f...

July 14, 2017

The past two weeks I have been writing about the need to involve operations in the operational planning stage of a renovation, in Part 1 and Part 2 of the "The Importance of Strategic Architectural Design in Club Operations" series. If you haven't given those a read ye...

June 30, 2017


I wish I could poll chefs, servers, bartenders, and managers working in facilities that weren’t designed with daily operations in mind.

Or controllers and finance committee members who fret about the labor cost of their club every time...

Please reload

Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

The nationally renowned full-day staff service training to boost your food and beverage operations

"Everyone in the service industry should take this course."

Hospitality Training Online
"In this age of virtual worlds, RCSU is ahead of the game." 
Michael Fay, CCM, CCE
no strings attached
no product pushing
“The RCSU webinars are exceptional sources for actionable and helpful information! I refer to them as “power hours” because they are jam-packed with great content and full of energy and passion for the industry."
Jackie Carpenter, CCM
Private Club Advisor
  • LinkedIn - Black Circle
  • Facebook Black Round
  • Twitter Black Round
  • Instagram - Black Circle

© 2017 by the RCS Hospitality Group, Inc. All rights reserved.