July 13, 2019

We are eager to bring you Part 2 of Intern, Ben Granish’s 3-part webinar series "The Rise of Women-Only Private Clubs,” next Wednesday July 17th at 2pm EST. For a sneak peek into what clubs can learn about inclusiveness and diversity, read on, and click below to regist...

June 7, 2019

Graduations season brings many speeches.  Most will focus on the fact that graduates have their whole life ahead of them and can accomplish whatever they set their minds to, with hard work and dedication. 

I had the pleasure of attending my nephew’s high school gra...

June 3, 2019

VIENNA,VA – RCSU, the virtual training division of RCS Hospitality Group, is pleased to announce a new partnership with EZ HR, to provide courses for managers and supervisors on:

  • sexual harassment

  • discrimination

  • bullying and retaliation training

The par...

Prince’s song “1999” was released in 1982 and if you remember it, you remember that it seemed so far away. You may also remember the iconic lyric: “…. two thousand zero zero party over, oops, out of time." That’s because everyone was predicting the apocalypse when we h...

*Mild Game of Thrones plot spoilers ahead*

The HBO miniseries, Game of Thrones (GoT), has captivated audiences for nearly a decade and is drawing to a close this coming Sunday. While the battle for The Seven Kingdoms seems as though it’s been pretty much decided, there...

Mother’s Day is this Sunday, and at RCS we send our love to not only the mothers directly in our lives, but the mothers who will spend this weekend hard at work to ensure those celebrating the special day have a wonderful experience.

The funny thing about moms is that t...

May 3, 2019

Running a private club in this competitive environment seems to be increasingly difficult. Quality employees are more difficult to locate, hire and retain. Member preferences seem to change at a moment’s notice. Costs are ever-increasing. Surely, we can count on t...

April 19, 2019

In the late 1970’s and early 1980’s, to attract Baby Boomers, clubs began relaxing dress codes and becoming more welcoming of spouses by organizing special dances to encourage husbands and wives to spend time at the club together. Now, nearly 40 years later clubs are f...

April 13, 2019

Photo Credit: Business Insider

Golf has a long history of being a sport rooted in exclusivity; and none more exclusive than Augusta National Golf Club. Home of the Masters Tournament; the only Major played in the same location year in and year out, it is widely known th...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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Jackie Carpenter, CCM
Private Club Advisor
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