December 21, 2018

The holiday season is a great time to reflect on the spirit of hospitality and the role that those of us in the industry play in creating memories, a sense of community, and bringing heartfelt joy to others. It is this spirit of hospitality that brings us joy in servin...

November 16, 2018

Your club has history. A lot of history. And while you want to pay tribute to the rich past, as the operator you are also looking to remain relevant in a very modern, fast-paced world. Sound familiar? If you know your "brand" needs a facelift, be sure to look beyond ju...

November 2, 2018

It is officially November; and while your non-hospitality friends may be arguing over whether the Holiday Season begins on November 1st or the day after Thanksgiving, those of us in our industry know that regardless of when the season starts it is always one of the bus...

October 19, 2018

Earlier this week, Dede Henley, workplace leadership consultant and contributor to Forbes Magazine published an article entitled 10 Self-Protective Strategies That Undo Your Super Power At Work. The article detailed the unconscious “fight or flight” responses that peop...

October 5, 2018

A member gets in another member’s face on the first tee and starts yelling expletives, irritated over who has priority on the tee. Fellow members and guests witness the incident and report it to the pro shop, but nothing is done to admonish the members outrageous behav...

September 7, 2018


Inc Magazine recently featured a story in which a pilot for Southwest Airlines held a departing flight for 12 minutes in order to ensure a passenger was able to make the flight. The passenger, was en route to grieve with his family as they prepared to take his two-yea...

August 24, 2018

We get it. It’s the end of the busiest season of the year and though cooler weather is right around the corner, you may be feeling the burn(out) from some of your employees. There may be some difficult conversations on the horizon, some employees may have had a long su...

August 10, 2018

Where to start when everything seems like a top priority

I recently had a long conversation with a manager who was feeling “totally overwhelmed”. She had several deadlines looming, stress with co-workers, and felt like she couldn’t even think straight she was so stresse...

August 3, 2018

This is part two of a two-part series. To read part one, click here

A article in May 2018 about turnover outlines 18 tips from human resource pros regarding their best defense against turnover. Looking through them, it is clear that the biggest impact one can...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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