July 27, 2018

The term “bespoke” is rooted in the verb “discuss”. The word refers to the practice of discussing, arranging or commissioning beforehand in ordering goods or services. Bespoke is primarily known for its centuries-old British tradition of custom made shoes, suits and dr...

May 4, 2018

Call it a convergence of the calendars, but this weekend offers a veritable palooza of fun foodie opportunities for every taste. Today, Star Wars Day, we can salute all our friends in the galaxy with “May the Fourth be With You” and eat like a Jedi serving up Ham Solo...

April 27, 2018

What sort of first impression does your bar and lounge area offer?

What are the first sights, sounds, and smells that a member or guest might encounter within twenty seconds of entering the space?

How do surfaces feel to the touch and underfoot? Are they sticky or slip...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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