January 24, 2020

We’ve had the pleasure of spending the past several days at the NGCOA Golf Business Conference and the PGA Merchandise Show. These events really get us excited for the direction that the industry is taking, and it’s always a treat to be featured as a speaker—thank you...

January 17, 2020

This is the second part of our two part celebration of 20 years of RCS. To read part one, click here.

2020 brings extra celebration and reflection as this year marks the 20th anniversary of RCS! Last week, we introduced you to a few ways the world, and in turn, RCS has...

January 11, 2020

Happy New Year from all of us at RCS! A new year brings much opportunity to reflect and remember how far we’ve come, celebrating wins, learning from mistakes and planning our next big thing! 2020 brings extra celebration and reflection as this year marks the 20th anniv...

March 15, 2019

The club industry is often accused of being the last industry to jump on the technology bandwagon. However, as more and more board members at the table become digital natives, we are seeing a shift in the way board meetings are being conducted and information is commun...

July 13, 2018

Recently, in our travels to clubs we have noticed a common topic of conversation that managers can’t seem to wrap their heads around: the fact that employee cell phone usage is a major distraction, and what to do about it.

According to the Pew Research Center, over 95%...

June 15, 2018

This upcoming Sunday is Father’s Day, so I thought I would write a bit about fathers and the impact they make on their families and thereby, the world. I was lucky to have two fathers – my biological dad and my step dad, both of whom I refer to as ‘my dad’. My time wit...

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

- B. F. Skinner

Earlier this week, Inc Magazine posted an article lauding Google’s process of learning from failure; calling it brilliant...

As a manager, training is an inescapable part of your responsibilities, and unlike teaching wherein your audience is usually children chances are you will be working with adult learners.

Engaging with adult learners has its own unique set of challenges.  When you t...

April 14, 2017

Editor's Note: Today's blog post is brought to you by RCS Strategic Alliance Partner and founder of the Howland Marketing Group, Ashley Howland. DON'T MISS her free RCSU webinar happening next week, "Communicating with a Multi-Generational Membership". REGISTER HERE. W...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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