August 18, 2017

Wine by the glass offerings can be a strong contributor to a private club’s food and beverage program, creating a fun social environment for members to try new wines, learn about food pairings, and thereby increasing member satisfaction and perceived value.

July 28, 2017

A well-known bit of fact in Club food and beverage service is that special order requests occur every day, multiple times a day.

Special requests often create friction and stress between service staff and back of house, and can bring unintentional discomfort to members...

July 21, 2017

“If you don’t get culture right, nothing else matters.”

John Taft, CEO, RBC Wealth Management

The word “culture” has many meanings. For most people, it refers to a community’s shared tastes and values, including things like social norms, music choices, food and fashion p...

May 19, 2017

One of the coolest things we saw at the CMAA World Conference in Orlando this year was the tremendous amount of student groups that were present and engaged on the expo floor and during training sessions. It's always exciting to see the quality and talent of the next g...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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Jackie Carpenter, CCM
Private Club Advisor
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