November 8, 2019

This article first appeared in the March 2019 issue of BoardRoom Magazine

Research shows that 60-90% of strategic plans fail. Developing a strategic plan takes discipline, brutal honesty, and requires foresight with trends, the economy, and society. Consider, for exampl...

September 27, 2019

Everyone knows it’s there--somewhere. In the walk in. On the top-left shelf, or right, maybe midway above the milk and cheese, it’s always there: THE TRAY. Either a full or half-sized sheet pan, maybe even a couple of two-inch hotel pans, THE TRAY is where the dribs an...

July 26, 2019

A visit to just about any farmers market this time of year will reveal that, much of summer’s bounty is still coming in strong: squash, tomatoes, corn, melon and stone fruits remain ripe, enticing and abundant.  But as long daylight hours begin to wane, soon that fuzzy...

February 15, 2019

So long, February. The shortest month of the year is passing quickly, and guess what: in a few days, it’s time to take inventory! But didn’t we JUST take inventory a couple of weeks ago?

“Yippee! It’s the end of the month and I can’t wait to do inventory!”-said no one,...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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