February 23, 2018

There is a classic joke that goes something like this: A man walks into a doctor’s office and says, “Doc, it hurts when I do this…” and proceeds to  extend his arm and bend it at the elbow. The doctor replies, “Well, stop doing that!”

This advice could be considered kin...

December 15, 2017

For many in hospitality, the holiday season is the most wonderful—and challenging—time of the year. While many of your guests are enjoying time off with friends and family, you and your team are working overtime to make that time off as enjoyable and fulfilling as you...

September 29, 2017

using online instruction allows learning to more easily become a continuous process and not just a sporadic special event. And because online classes are more affordable to deliver, clubs are starting to discover that their limited training dollars go further. The bang...

September 22, 2017

There is growing consensus within the hospitality industry that online training can and should be an integral part of your staff and management development toolkit. And as you consider what role e-learning can play in your training plan, it’s important to understand th...

September 8, 2017

An earlier version of this article was originally published in BoardRoom Magazine in 2014.

Author Marc Goben, in his book Brandjam, makes a case for emotional branding suggesting that brands today must shift from communications and commodities to emotion and inspiration...

August 25, 2017

Have you ever taken a personality test?

These tools are becoming more and more popular with employers as we strive to hire workers with specific qualities, rather than skills. After all, skills can be taught--but inherent qualities cannot.

This is particularly importa...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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Jackie Carpenter, CCM
Private Club Advisor
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