With a wide variety of leisure options available for today's society, private clubs face steep competition. That's why strong member loyalty is one of the most important things you can have in your arsenal to keep a competitive edge. Many members also belong to multipl...

September 13, 2016

In a competitive marketplace, private clubs that do not have a unique value proposition find themselves trying to compete on price, resulting in cost cutting measures. This practice affects product and service quality and the club’s brand perception, unless the club’s...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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Private Club Advisor
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