October 18, 2019

There are few sports quite like baseball—nearly everyone you meet has some sort of baseball memory; even if you are not a fan, chances are you have attended at least one baseball game in your life. Baseball teaches us to root for the underdog, believe in superstitions...

October 4, 2019

It’s finally fall, and football season is in full swing. Whether the team you root for plays on Saturday, Sunday, or at the local high school, there is no denying how much hard work the players put in day in and day out to help achieve their goal of victory each week....

September 20, 2019

This article first appeared in the March 2016 issue of BoardRoom Magazine

Arnold Palmer once said, “Golf is deceptively simple, endlessly complicated.” I would like to borrow the sentiment for service. Creating WOW service is deceptively simple, yet endlessly complicate...

September 6, 2019

Earlier this year, as a part of the World Economic Forum Annual Meeting; the organization issued an article that boldly stated “ The shift to an experience economy has the power not only to change how we spend our time and money, but also to promote inclusion and democ...

July 19, 2019

Recently I spoke to a general manager, who expressed interest in taking his club’s training experience to the next level. Since I am intimately involved in the perfect solution for this challenge, I suggested virtual training as a solution. The general manager’s respon...

June 22, 2019

Inspiration is defined as “the process of being mentally stimulated to do or feel something” and this past week, we all felt inspired as we witnessed Gary Woodland win his first Major tournament in Pebble Beach at the US Open. A recent story about an unlikely place whe...

Prince’s song “1999” was released in 1982 and if you remember it, you remember that it seemed so far away. You may also remember the iconic lyric: “…. two thousand zero zero party over, oops, out of time." That’s because everyone was predicting the apocalypse when we h...

*Mild Game of Thrones plot spoilers ahead*

The HBO miniseries, Game of Thrones (GoT), has captivated audiences for nearly a decade and is drawing to a close this coming Sunday. While the battle for The Seven Kingdoms seems as though it’s been pretty much decided, there...

Mother’s Day is this Sunday, and at RCS we send our love to not only the mothers directly in our lives, but the mothers who will spend this weekend hard at work to ensure those celebrating the special day have a wonderful experience.

The funny thing about moms is that t...

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Whitney Reid Pennell 
Founder & President

Whitney Reid Pennell is the founder and president of the award-winning RCS Hospitality Group. She is a published author and widely praised seminar leader, with over 20 years of club operations management and consulting experience. 

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