There’s been a lot of talk around the proverbial “RCS Watercooler” about up and coming trends, and how we can help our customers make 2019 their best year yet. One thing that we keep coming back to is the fact that the best investment a business can make is in their human capital – the employees. Whether that be through morale-boosting opportunities, or simply taking time to ensure their needs are taken care of while on the clock, your employees are the backbone of your club and what makes you successful and special. Employee behavior can be your competitive edge or greatest weakness. Though we may be biased, the best investment we think you can make in your employees is by providing them with the proper training tools to be successful. Time to train is so crucial, and while regular all-day training sessions with your staff may be an unrealistic time commitment, daily snippets of training are easily attainable, and even more attainable thanks to virtual training platforms.
Why do we think subscribing to a virtual training platform is the best investment you can make in 2019? We can think of 10 great reasons why investing in virtual training is the best investment you will make in your employees this year.
Garner More Trust in Management
When a member experiences great service in your club, they have more confidence that the management 'knows what they're doing'. Appreciation and recognition are great motivators in today’s management world. The confidence members gain in management, thus the club, builds trust and loyalty, resulting in increased member retention and attraction due to member referrals.
When an employee feels properly trained and that they have been provided the tools they need to succeed, he/she feel empowered. By offering training opportunities to employees, a manager is showing his/her commitment to keep the employees engaged and energized while also supporting their growth goals.
More Consistency in your Service Experience
With virtual training, you know what you're getting each and every time because it is a consistent and frequent message to the team. Each time an employee engages with a virtual training course, he/she gets a different ‘take away’ because their perspective and needs change with each day of employment. There is no need to worry that a crucial skill may have been overlooked or a concept wasn't fully explained. This translates to your employees offering a consistent level of service to your members/customers.
Well trained employees are empowered to provide the kind of extraordinary service that keeps your guests not just "satisfied"-- because that just isn't good enough anymore -- but delighted and coming back for more, which drives further revenue for your operation.
Scalable Reports to Measure Return on Training Investments
One of the best features of RCSU is the management tracking reports. Each course has interactive questions and/or end of chapter and end of course questions, which are pass or fail. Managers can track their own and their employees' progress through useful reporting features.
Conveniently Available 24/7 from any Mobile Device
All the courses are mobile-optimized and can be accessed from anywhere at any time. This means that your employees can be held accountable for their own training and are not required to come in early or stay late tied to a computer screen in some dodgy back room completing their training.
Connects Managers with Multi-Generational Workforce Through Technology
Many younger members of the current workforce, and up and coming members of the Generation Z workforce, are already familiar with, and even expectant of online learning opportunities. By offering virtual training, managers are also giving their younger workforce a chance to shine in an area that they are already familiar with—the digital space.
Provides Repetition of Content for Greater Comprehension
With virtual training, your employees have the ability to watch and rewatch courses that they may feel more unfamiliar with. Since virtual training platforms give employees the opportunity to also learn at their own pace, there is “no dumb question” and employees truly can practice a skill or concept until they have perfected it.
Successful employees are happier, more likely to perform at a high level, and stay longer--effectively allowing you to promote from within and reduce expensive turnover and recruiting costs.
Give your team the tools they need to be successful and promote career growth. High quality virtual training improves skills more effectively than on-the-job training alone, and our breadth of courses gives students access to topics and content they might not have otherwise.
Grow Membership Levels
As mentioned before, well-trained employees mean happier members, and happier members tell their friends about their fantastic experience and encourage them to join as well. Nothing can replace the value of a referral!
Rachel Carter is a consultant with RCS specializing in membership marketing and communications strategies. Recognized as one of the "Most Influential Women in the Club Industry" by Board Room Magazine,Carter is a contributing writer for trade magazines including Golf Business, Club Director and Board Room Magazine and in a selection panelist for Distinguished Clubs.
Contact her at RachelC@consultingRCS.com or visit the RCS website at www.consultingRCS.com.